Contributed by Cindy Ann Peterson, VP Communications
Bronx, New York
On Saturday June 24, 2017, Monroe College Career Services and Student Activities hosted Branding 4 Impact, a personal branding workshop designed for students. The event was facilitated by Image Impact International, a non-profit organization committed to mentoring first-generation college students and providing leadership, communication, and professional skills needed for workplace success through college to career bridge programs.
“Collaborating on a program that powerfully impacts the careers of students was a dream come true,” said Pamela Judd, President and founder of Image Impact International. “Image Impact volunteers came together to share their expertise and make a difference for Monroe College students. Many of the students are the first in their family to go to college. Receiving a surprise thank you card signed by the students that day meant the world to the Branding 4 Impact team. We can’t wait to offer this impactful program again for students.”
Pamela Judd, Ron Ambrosini, Shelly Evans, and Elaine Rogers delivered a 2.5-hour session to senior-level students to enhance six sought-after competencies. Students had an opportunity to enhance their skills in these areas: Oral Communication, Influencing Others, Personal Credibility, Personal Impact, Persuasive Communication, and Self-Confidence.
“It was incredible getting to know the students at Monroe,” said Alana Pudalov, project chair. “I was honored to get to speak with several of them one-on-one and potentially work together at my workplace. During the seminar, the highlight for me was assisting students as they practiced their elevator pitches and discussed our content in depth.”
Through the wealth of seasoned trainers – which included a Human Resources professional – students evaluated effective and ineffective verbal and non-verbal communication by using interactive and creative exercises. From there, each student crafted their own unique Branding Statement using selfie videos.
Students left the workshop with many great tools, and two include a heightened level of confidence and practical skills to use when interviewing and networking.
On www.imageimpact.org, students took an evaluation and gave high marks for Branding 4 Impact. When asked, “Tell us about the most useful thing that you learned today,” responses included:
Special thanks to Marion Sadavoy of Monroe College Career Services, and Joeane Laurent, Coordinator of Student Activities, for the opportunity to work with these talented students as they prepare for success in the workplace!
Image Impact International’s volunteers made our first college student program in New York a success! Thank you! The training team also helped with coordination: Ron Ambrosini, Pamela Judd, Elaine Rogers, and Shelly Evans gave fantastic and engaging presentations, invaluable training, and event on-site directions.
Thank you to Susie Schainost, VP of Education, and Cindy Ann Peterson, VP of Communications, for their part in the visual preparation and creative contributions for Branding 4 Impact. Photographer and Videographer Cindy Ann Peterson traveled from Washington, D.C. for this event!
Program Chair Alana Pudalov welcomed the students and provided selfie video support, all while setting the perfect tone for the day! Blog Editor Marilyn Ambrosini provided valuable training, registration, and refreshments. Project Manager Tatiana Turner kept us organized and on track from beginning to end. Thank you all!
It takes an amazing team to organize a successful event, and III is lucky to have such a great team. Speaking for the team, it’s all about the students, and we can’t wait for our next opportunity to make an impact!